The Mixim is Nissan's crystal ball view into the future of automobiles, modeled for the Gran Turismo generation and beyond. The driver sits in the middle with two passengers--or should we call them "viewers"?--flanking the middle seat, which is designed with the feel and controls of a video game. Like a computer, it runs on only electric power, with two of what Nissan calls "Super Motors." They use compact lithium ion batteries to provide "unusually rapid performance combined with a usefully extended range." The windshield is supposed to look like a race helmet's visor, but unfortunately, it's part of a design that's pretty frightening. The Mixim almost looks like Toyota's FT-HS Concept from January's Detroit show, except smashed down by a team of angry bulldozer operators. Thankfully, it is only a concept, with no production spin-off intended. However, to show that the Mixim is fully operational, Nissan will have it driving up and down a ramp at the Frankfurt show in a few weeks.
I'm bored of ugly concept cars touting technology that might one day, in some form, make it into an actual production vehicle 10 years from now (where is my jetpack goddammit!). I know that those in the marketing department are charged with developing the brand image but do relatively meager "technological showcases" like this really win customers over or add value to the brand? Are there other marketing opportunities where the money might be better spent?
I'm bored of ugly concept cars touting technology that might one day, in some form, make it into an actual production vehicle 10 years from now (where is my jetpack goddammit!).
Just remember that in the 50's they were almost positive we'd have flying cars by the year 2000...
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