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Jeff@motivemag
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 2008 NAIAS: Lamborghini Builds Personalized Cars with Ad Personam Program« »

When dropping a few hundred large on a sports car from Lamborghini, buyers will now be able to specify their own trim and color options through a new program that was introduced today called Ad Personam. In addition to Lamborghini's already manifold choices of colors and leathers, Lamborghini has added the option for a natural, untreated leather that is designed to discolor and gloss as it ages. Nearly thirty-five years after the introduction of MB-Tex, a nearly magical leatherette invented by the Germans that looks like new after decades of wear, the Italians install leather that allows your car to take on a patina of the unique snowflake that is your ass as it ages. Which, geopolitically speaking, sums up both countries pretty economically.

On display at Detroit are a Gallardo Spyder in Marrone Apus — the black/brown matte color originally shown on the Reventón — and a Murciélago LP640 Roadster and Coupe in Blu Cepheus, a shade of deep blue inspired by the color of polar ice. Click above for the full press release!

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Modified by Jeff@motivemag at 2:36 PM 1-13-2008



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san
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 Re: 2008 NAIAS: Lamborghini Builds Personalized Cars with Ad Personam Program (Jeff@motivemag) »« »

Quote, originally posted by Jeff@motivemag »
Nearly thirty-five years after the introduction of MB-Tex, a nearly magical leatherette invented by the Germans that looks like new after decades of wear, the Italians install leather that allows your car to take on a patina of the unique snowflake that is your ass as it ages. Which, geopolitically speaking, sums up both countries pretty economically.

I LOL'd



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 Re: 2008 NAIAS: Lamborghini Builds Personalized Cars with Ad Personam Program (san) »« »

very nice.



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Jettin2Class
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 Re: 2008 NAIAS: Lamborghini Builds Personalized Cars with Ad Personam Program (ACD) »« »

Nice lookin' turd. I like the exterior colors and would love to see the paint in person. The interiors: Meh.




SebringMGB
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 Re: 2008 NAIAS: Lamborghini Builds Personalized Cars with Ad Personam Program (Jettin2Class) »« »

Id really like to see a Superleggera in that blue.



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4R32
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 Re: 2008 NAIAS: Lamborghini Builds Personalized Cars with Ad Personam Program (SebringMGB) »« »

I live in Michigan and those cars were on the showroom floor at the Troy dealership before they went to NAIAS ( I know the dealer). The blue is really close to the Detroit Lions Honolulu Blue, except it has metallic in it. The dealer didn't even want to sit on the untreated leather because of the chance that he would stain it with skin oils. They look really nice in person, I love the color.

Any questions I can answer shoot them my way.





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 Re: 2008 NAIAS: Lamborghini Builds Personalized Cars with Ad Personam Program (4R32) »« »

Pale blue and chocolate was so last year.



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mhjett
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 Re: 2008 NAIAS: Lamborghini Builds Personalized Cars with Ad Personam Program (skoolio) »« »

any good shots of this untreated leather? I'm curious...



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 Re: 2008 NAIAS: Lamborghini Builds Personalized Cars with Ad Personam Program (mhjett) »« »

If you go on the Lambo boards, there was a guy who wanted a Superleggera in Green metallic (verde ithica) and they shot him down. So much for a myriad of choices. Maybe there more open since this new program was introduced, but he put in the request no more than a couple months ago and they said no. Superleggera is offered in white, orange, black, grey and yellow.
OwenS83
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 Re: 2008 NAIAS: Lamborghini Builds Personalized Cars with Ad Personam Program (I love pizza) »« »

That color does not suit the Gallardo at all...needs to be bright and colorful.



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 Re: 2008 NAIAS: Lamborghini Builds Personalized Cars with Ad Personam Program (OwenS83) »« »

I absolutely love those colors
if i was to buy one, i would get matte brown with the interior from a blue one.
i like it when Lamborghini is not afraid to take it to the next level, something out of ordinary




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